On March 12, 2021, the American Rescue Plan Act authorized State WIC Agencies to enhance the WIC benefit for a period of four months, expanding the vegetable and fruit voucher from $9/month for children and $11/month for women to $35/month per participant. WIC’s vegetable and fruit voucher – known as the Cash Value Benefit (CVB) – was first introduced in 2007 as part of a decades-long effort by the National WIC Association (NWA) to increase the nutritional quality of WIC-approved foods. The CVB is credited with improving the dietary quality of WIC participants and reducing the prevalence of childhood obesity among WIC toddlers. North Carolina WIC will be implementing the CVB increase beginning June 1, 2021 until September 30, 2021.